Adaptive Web Design Vs Responsive Web Design: Bring More Traffic With The Right Choice

We all understand one thing, that growing your business online plays a vital role in this digital age. As of 2024 info from go-globe, mobile users traffic is around 58.7% all around the world among other devices. There is a challenge though, which developers and marketers face while preparing their overall website. As you have to go through multiple device interfaces and do necessary research for choosing the right design that suits you best.

With that in mind, let's discuss two of the most popular web design options companies go for.While there are some differences that sets them apart. In today’s blog, we will go through what they offer, what sets them apart and find out their pros and cons to make an ideal decision.

Understanding The Basics

In today’s typical web designs, it’s not only about the service, it’s also about the aesthetics and user experiences that surround it. As we all know, most users do not only browse from smartphones or tablets, there are others who use laptops, computers, smart TVs and customized screen size devices. Two noticeable approaches will catch your eyes: “Responsive web design” and “Adaptive web design.”

Both of them are optimal in their unique viewing experiences but to execute them properly, you have to execute them in proper flexibility. Through understanding them perfectly, brands make the right decision about what suits them best, determining performance, speed and conversion across devices. In the end, choosing a web design option which is ideal.

What is Responsive Web Design?

To simply say, a responsive web design will automatically change to the screen size of the device you are using by aligning and arranging various elements. By relying on CSS media queries, this design method rearranges contents fluidly. Responsive design makes browsing easier, it’s just as simple as that. Giving your website a boost in case of user visits. To understand in a short manner, let’s take a look it’s pros and cons:

‍

What is Adaptive Web Design?

Adaptive web design is a kind of strategy developers used where different website layouts are created for various devices. While this also relies on CSS media queries to load its layouts but unlike responsive design, adaptive web design actually relies on creating multiple and distinct layouts which is unique for every device you use.
‍
By delivering diverse layouts based on the devices and perfect screen resolution, you get perfect compatibility across all devices. Through detecting the device you are using, an adaptive web design is prepared. Making sure that the owner has more control over each experience. Let’s find out their pros and cons down below:

‍

Cost Understanding

When you start a business, it’s important that you limit your expenditure. Wherever the amount it is invested, whether it’s on development or website design, it needs to be right. That is why understanding the cost of web design matters a lot. It will give you an idea of what will be the effects of after investment, long-term maintenance expenses and so on.

Responsive Web Design

In terms of responsive design, the usual price is comparatively lower compared to adaptive web design. This is one of the main reasons why people go for it. As a result you get more options to invest in other areas. There’s also a chance of growing expenses, if you happen to use a complex UI or higher end animations for your site. 

Do remember, a responsive design costing can go higher the more you make it complicated and try to add more features with it, and this actually applies for both the designs. Here’s an estimated costing of “Responsive” web design at NextLab (do note the pricing is very volatile and is completely depended on the scope of the project and company):

Adaptive Web Design

Let’s take a look what adaptive web design might cost you. As you already know, adaptive web design uses the method to work on multiple layouts and specific screen sizes testing, which requires more time and effort compared to most other web design processes.

Meaning it is a little bit expensive to manage multiple device structures for a long-term process. Most business firms avoid this design, as this design requires more investment compared to responsive web design. Though there are other big companies, who prioritize this process as you get more control across diverse devices, especially for ensuring high-performance applications across all devices.

With that in mind, here’s an assumption costing of “Adaptive” web design at NextLab:

With having an idea about the overall costing, do make sure what web design is right for you. For continuous growth, and reaching the global markets you might have to spend more. Whatever the option you might choose, make sure you have enough IT resources to support that. There’s also a challenge of ensuring good ROI or return on investment before you make that final decision of choosing either responsive or adaptive web design services.

Differences Between Adaptive and Responsive Design

Now that you have a little understanding about the overall costing that you might have to spend on each web design, let’s find out next about the prime differences. “Responsive” design is just easier for all devices. Where, “Adaptive” is okay if you're targeting very specific devices, but it's more work, more updates, and often goes out of date faster. Responsive sites keep things clean and simple across all devices.

And in a world where your clients are checking you out on smartphones mostly, that is why first impressions matter a lot. To choose the smart and smoother route, while spending less and using the right time, you need to understand what’s right for your business investment. Let’s find out below about the differences:

This is a straight cut display above, how each web design process differs from one another. You also get a brief overview at which options could lead you where.

Which One Should You Choose?

In just a few simple points, let’s find out which web design options are right for your brand. Here you go:

Use Responsive For

• You want to move fast;
• You require a flexible site;
• Explore a much broad audiences efficiently;
• Moderate budget.

Use Adaptive For

• You have a high-budget;
• Have a high-brand-impact site;
• Require precise control for luxury/enterprise audiences.

Final Thought

To wrap up the discussion of today’s topic about “Responsive Web Design” and “Adaptive Web Design”, both of the options will do the job. However it is up to you on which web design is right for you. I showed you about the basics, expenses you might incur and the differences that make each option apart.

Keep in mind, the adaptive design works on fixed layouts and requires more maintenance for future improvements. There’s also research depending on which device users are the right one for your high-end services. In contrast, responsive web design is a much more popular option as it costs less and can work for all the devices in a smoother manner. Whichever device your final user might be using, the website will work perfectly on every screen.

So what will the web design be that you find more appropriate? Let’s have a discussion on what's right for your brand and the process that you should choose in a simple call with no regrets. As always keep your eyes on the NextLab blog page to remain updated about recent digital trends.

‍

‍