Vertech

Developed High-Performance Website for Vertech

Situated in the core of Dhaka at Multiplan Center, Vertech started their laptops selling journey. Become insanely popular among laptop enthusiasts for enormous collections of trendy new laptops. Vertech is recognized as a trustworthy laptop shop by their beloved customers, bringing laptops for all sorts of users including professionals, students and gamers. When it comes to gamers, Vertech gives varieties of options to gaming laptops from multiple brands.

And yet, the demand keeps getting larger and larger and the customers wanted easier access for browsing Vertech’s laptop collection. They realized the physical store will struggle in the long run, and they must go digital. That’s where Vertech came at NextLab’s door, seeking the digital presence through e-commerce platform. With NextLab’s digital expertise, Vertech’s online store came to life, appealing customers throughout the web and ensured user-friendly interface for easy navigation.

The Challenge

There were few obstacles Vertech faced while getting used to this newer environment. To bring profit from the sales and also gain traffic on the way, Vertech wanted to strengthen their value with a reliable website. Without a proper website Vertech was losing customers who wanted a more efficient way to browse their available laptops, and this needed a boost for getting a platform where all their products will be under one place. Some specific challenges are given down below:

• Building an Online Presence from Scratch: Due to Vertech not having a website in the first place, their loyal customers faced trouble sometimes in browsing laptops from the physical store. A need for digital presence became really important at that time for making the users have ease while exploring laptops.
• Creating a Seamless Shopping Experience: To ensure a shopping experience that seems user-friendly and easy to operate at the same time, was really tough in the first place. But with the dedicated team at NextLab we prepared an ideal site that delivers efficient user experience.
• Integration of E-commerce Capabilities: To make the ecommerce platform which works perfectly, Vertech needed a reliable website that is secured during customer logins and logout. While also having easy to manage inventory and check recently purchased or stock out issues. An intuitive payments process for Vertech’s valuable customers to avoid any hassles, and a dependable live customer support to ensure their customers are heard was also necessary.
• Ensuring Mobile Optimization: A crucial phase our developer went through was ensuring a total responsive page for all screens, with a simple integration for both mobile and computer. Which resulted in proper viewing whenever you browse through page to page.

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Our Approach

NextLab’s expertise offered a process which is simple and scalable at the same, offering Vertech a dependable customers platform where users feel easy to navigate, get fast enough performance while browsing products, representing Vertech’s brand to the targeted market. Some of the key actions we took are given down below:

• Market Research and User Insights: There were multiple competitors for Vertech at the time when they started their business. Most of them are the giants in terms of selling laptops. Going through each and everyone's strategies and doing accurate research helped us find the right ecommerce profile.
• Custom Design and Branding: Depending on Vertech’s requirement, we made appropriate design and branding tones for Vertech. Improving their branding elements through unique designs that represent themselves.
• Robust E-commerce Integration: Accurate integration was necessary for implementing a dependable e-commerce site. We integrated a secure site for Vertech and efficient e-commerce platform with features such as a product catalog, inventory management, secure payment gateways, and customer support options.‍
• Responsive Design for Mobile Optimization: With the right design, Vertech got improvement within their mobile visitors. This effective design and mobile optimization process helped the daily users to have an upgraded viewpoint within the site. Which led to greater experience from every mobile device.‍
• SEO and Analytics Implementation: To make Vertech appear at the first place in the search results, we optimized the website for the right track. Proper implementation of the SEO process was a challenging step NextLab followed for Vertech. The usage of a variety of tools helped us identify the proper user behavior and related data.

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Results & Impact

After the release of Vertech's efficient website, the company gained a noticeable advancement in their sales. Mobile traffic shot up by 45%, all thanks to a slick, responsive design that made browsing a breeze on any device. Sales is the most important aspect that got a massive push, gaining around 35%. Because when shopping is smooth and secure, people actually buy instead of rage-quitting their carts. Even the user engagement rose by 42%! Turns out, when a site isn’t a total headache, folks stick around and check out more cool stuff.

Speeding things up also worked wonders, bounce rates dropped by 20% since no one likes waiting around for a slow-loading page. Plus, the site's rock-solid infrastructure handled a wild 40% spike in traffic during peak hours like a champ, proving it’s built for the big leagues in the cutthroat tech retail game.